Update On My Life

I want to update you on what has been happening since you last heard from me.  I have been busy with new things brewing.

First, thank you for sticking with me.  You have no idea how much it means to have you there.  Second, I love what I do – helping people like yourself build a strong brand so you can be heard and attract your ideal target audience.

Teresa Pangan Branding and Social Media ConsultantThis last year I have been able to work with amazing people and help them in all different aspects of their businesses: writing compelling content copy, launching websites, digging to find authentic brands that resonate in the marketplace and getting noticed by their target audience.

Where I am Going

I made the decision in the last quarter of 2012 that I wanted to expand my business and grow it bigger  in the future.  I worked with business consultants and did a lot of research to find where I would fit best as a business.

What kept coming up was social media.  So many of my clients after they have clarity on their business niche, target market and brand they want help in unleashing it in social media.  I also have observed over the last years so many businesses in social media are getting little to no results.  I really hate seeing business’ valuable time spent in the wrong places and doing the wrong activities.

How I am Getting There

I now am knee deep in studying social media to not only find out what works but the tools and habits that the experts employ and teach so time invested is kept to a minimum.  I am honored to be part of a group founded by Mari Smith (named by Forbes as one of the top ten influencers in social media) that helps passionate business owners setup their business with a solid foundation they can grow to any size they want in the future (called the Business & Beyond Group).  I will even get to meet her in person at a retreat in April this year.  Super excited!

And in this group there is a lot of focus on social media both being on the cutting edge of what works but also focus on the importance of habits setup to 100% bring in clients in social media.  Our first book reading assignment was The Compound Effect by Darren Hardy, founding editor and publisher of Success magazine.  I highly recommend it. The main message of the book is successful people are made by the habits they stick with even when it seems like they are making little difference.  Sort of like the tortoise and the hare – the tortoise wins because he never gives up and does not get distracted.

What This Has Meant for My Life

I have changed my life both personally and professionally a bunch since 2013 began.  I now am getting up at 5:30 every day – yeow.  I know that is early.  But it gives me time to start my day strong and even get in some work before any of my four kids straggles out from their bedrooms.

I also have a wind down routine for the end of the day that all my kids can recite and are helping me keep true to.  What happens in between the start and end of the day is not so set in stone, but I still aim to have some sense of a schedule to it with ability to adapt to opportunities that arise.   I have more energy, am getting a lot more done, and even have time to do some things I had given up on working in – reading for 30 minutes a day and yoga first thing in the morning.

What My New Business Will Look Like

And yes, I am launching a new business in not too long.  It is going to be called Social Media More with Less where the focus will be on helping people like yourself with their online business.  I want to help make every minute count online so you can do more of what you love – the work where you get to use your super powers and help others.

I am not closing down Teresa Pangan Brand Consulting and already have some help to help with the new business.  I am opening up new doors so I can serve others using the gifts I was blessed with.  Thanks for being here with me on my journey.

Where does the internet fit in as a communication strategy?

This is a common question from my clients.

The short answer is the internet can be used in several different communication strategies. It fits into more than one strategy.  Instead, ask yourself if the internet activity is direct follow-up?  Networking?  Or publicity?

The long answer is there arePersonal Brand Communications Strategies 6 branding communication strategies:

1-Direct Contact and Follow-Up

2-Networking and Referral Building

3-Public Speaking and Presenting

4-Writing and Publicity

5-Promotional Events




Prioritizing by Strategy

Branding communication strategies help in prioritizing your time and money and are meant to help people get to know-like-trust you.  They are the highest level organizing principle for branding communication.

The numbers above reflect an effectiveness scale for yielding customers.  Strategies 1 – 3 are much more effective in creating a personal relationship than strategies 4 – 6.  This accentuates the relationship between know-like-trust and building customers.

Internet – Where does it go?

The internet is complex and depending on the activity and focus it can fall under different communication strategies. For example, websites fall under several communication strategies.  A two-minutes YouTube video teaching a valuable concept posted on a website falls under 3-public speaking and presenting.  Whereas a static website that is description focused falls under 6-advertising as a communications strategy.  But if instead, you have a purposeful know-like-trust built website that reveals intentional parts of your personal brand for visitors to get to know you all throughout the website revealing unique traits of you, the communication strategy would rise to number 2-networking and referral building.

The same is true for social media based activities.  Posting tweets with valuable resources or updates on your daily activities without interaction with followers falls under communication strategy 3-writing and publicity.  But if you were focused on tweets that are helping others be successful or are posting tweets to converse with your followers these activities would fall under communication strategy 2-networking and referral building.

My point is not that communication strategies 4, 5, and 6 should be avoided, instead, that you want to use the six levels of communication strategies to use your time and money wisely and purposely both online and offline.