Top Five LinkedIn Things to Do on New Profile

LinkedIn New Profile ChangesLinkedIn recently changed their profile format.  The look now has more opportunity for visual interest thus a great area to leverage. What do these changes mean for you?  How can you best maximize the changes so you stand out and get noticed?  These are 5 things you can doPut them on your todo list now to knock off in the next month.


1. Headshot photo works with larger sizing.

The photo is larger bringing more visual emphasis to the profile and also makes the photo even more critical. If you have not had a professional headshot taken, get one now. They range in cost form $80 – $200.  It is worth it.  I tell clients 2 headshots to cover all your social media accounts is fine.


2.  Recommendations for current work is key.

Any recommendations you have will show up under the work experience it refers to with a small headshot displaying of the person that made the recommendation.  It helps provide visual interest to your profile and brings attention if you have strong recommendations.  Be sure to leverage this by getting 2 or more strong recommendations for at least your current place of work.


3.  Share an update 3 times a week.

Your latest activity update shows up under your headshot.  You don’t want it to be blank.  No need to post several times a day.  But set aside 3 times a week optimally to go in and update it with what is going on – meetings going to, new clients excited to work with and any valuable resources to share in your area of specialty.


4.  Summary intro is key.

Your summary shows up right under your activity updates so that is one of the first things that viewers of your profile will see after your photo and headline.  Find something interesting to start your summary with to capture the reader’s attention.


5.  Applications bummer.

This one is long because it involves the most drastic change. I have how-to steps in here so please read to the end.LinkedIn applications are being replaced with a new feature that lets you add media links to images, presentations, videos, and documents on your profile and is discontinuing to use third party applications.If you had setup a 3rd party application before like I had my PowerPoint presentation, you will need to read up on what happens because it depends on which third party application you were using as to what happens ( or or YouTube)  Here is a page on how those are being transferred over to the new design. 

If you did not get a chance to setup a third party application before, LinkedIn is changing entirely how they are doing it.  What they offer now are media links that can be added to the bottom of Summary, Education and Experience sections.  This is good and not good.  My nice popping PowerPoint presentation no longer pops so much visually.  That is the down side.  The up side is I often have clients that have a video showcasing them doing presentations or media work they wanted to showcase with a specific job experience.

Now you can add these in as an active link. An example might be you have a 2 minutes video of you presenting a key presentation and it is uploaded to YouTube.  Then go to the Profile > Edit page and Find which section you want to insert it at the end of: Summary, Education or Experience.At the top of this section, look to the right of the section heading and find the icon that is a square with a plus sign (new media add icon LinkedIn is using). Click the icon and up will pop a blank to enter in the link to the image, document or presentation.  Enter the link to the YouTube page – no coding required.

Next LinkedIn will show you a image from the YouTube and allow you to enter in your own title and description for the video.

If you want to insert files (PDFs, MS Word Documents) you can still use that I recommended in the classes.  Instead of working as a third party application though you will setup your account and upload your files you want to share into’s site.  Then you get your link from and paste the link as a media link on your LinkedIn profile.

I am guessing this setup is much simpler for LinkedIn to manage.  Take advantage of it by uploading your PowerPoint presentations relevant to your work, a past presentation that you want to showcase into and get the link  from SlideShare to insert into LinkedIn profile as a media link.

Here is a complete list of what LinkedIn is encouraging for members to use for displaying any type of media on their profile

If you look closely at the list you can display now images from image providers like Pinterest, TwitPic and other social media image providers.  This is all new.  Think about what you want to be know for (your brand) and use images to imprint that message.

The list does not include but you can still share files from there on your LinkedIn profile.  I had to update it on my new LinkedIn profile.  You are welcome to take a look to see how it shows up on mine:

Post below any questions on these changes you have.

Are You Doubting That You Have a Brand?

I was talking to a friend this week and she explained how she was not good at anything.   She volunteered for everything and no one knew about her.  Does this sound any bit familiar?

Been there.  I know you are a great helper.  If someone asks you to teach Sunday School or be on their special project or nonprofit committee or be assistant troop leader, do you without hesitation say “yes?”

Stop saying yes to everythingPut a Halt to This

STOP!  No more yeses.  First, my friend has a brand.  She is known as the volunteer person – the person that you can always count on to pitch in where-ever needed.  The problem with this is you never get a chance to use your true gifts – to stand out and feel like you are making a difference using your one-of-a-kind self.

I am not a great Sunday School teacher.  Instead, I am much better on a board position advising strategic direction. It isn’t that I can’t teach Sunday School – sure, I can follow the lesson plans and get excited with the kids.  However, my gifts are not in teaching a big group of young kids, there are others that are perfectly suited for this and come up with all kinds of creative ways to implement the lesson plans.  Instead, my gifts are visionary, leadership and pioneering new areas applying my experiences in my past.

So I volunteer in areas that use my gifts.  I turn down those that are not a great fit.  I want to be known and known powerfully in the areas that are my greatest strengths.

What Are Your Gifts?

So how do you determine your gifts, your areas of super powers?  A simple way is to ask others.  Ask 4 groups of people:

  • Current customers/clients/patients
  • Any fish that got away (those customers you wanted but did not move forward with you)
  • Past customers
  • Friends and family

You want to ask people from both your personal and professional life.  You should be the same person in both lives – your brand carries over from work to personal life and vis-versa.

Ask What?

So what do you ask?  No complex algorithmic sentence.  Just send them an email asking, “When you think of me, what are the first 5 – 10 adjectives that come up when you think of me?”  For right brain people, it is a good idea to also ask an additional question, “If I were a _____ (fill in the blank with either dog, car, kitchen appliance, or breakfast cereal), which one would you name for me and why – just a brief description of why.”

Right brain people like using their imagination and creativity.  It doesn’t matter which car, or cereal they choose, what does matter is their description of why.

Now send it to at least 3 people from each of the groups I defined above.  If you can identify 7 in each group even better.  You want at least 20 replies to review to find out your gifts.

What Do the Answers Mean?

Now sit down comfortably and scan over them.  What trends do you see?  Start going through them one group at a time.  Do you see consistency?  What are they saying?  Next, is there consistency between groups?

Ideally, you want to see trends, overlap in what people are saying.  Different words are fine, but is the overall essence coming through the same?

No need to break out into a sweat if answers are all over the place.  This just means your actions are diluting who you are and your talents.  You need to start filtering what you do to be consistent and clear on the unique strengths you offer.

Okay, what if the message coming through is not you?  What if you are projecting a brand that is not truly you.  Again, no panic.  It just means you probably have been responding to what you thought others expected of you and not who you authentically are.

Plan B

If you came away without knowing any more of what your gifts are than when you started, it is time to take an assessment.  I recommend the StrengthsFinder 2.0 test by Tom Rath (formerly called Now, Discover Your Strengths). First buy your own copy of the book by Tom Rath, then inside the back cover you get a code with which you can use to take their StrengthsFinder online survey.

The StrengthsFinder test will identify for you your top 5 areas of strengths pulling from 34 possible areas of strength made famous by Marcus Buckingham.  The strengths are meant to be areas you have natural talent in.  Don’t fret if you don’t see the strengths you thought would be labeled as strong.  Often those we work hard to master are not our natural unique areas of contribution. You can still use these areas you have invested time and energy in to master in how you distinguish yourself.  However, right now the goal is to find your natural gifts.

Also, know that you can reject any results from an assessment.  They are just a test and can not truly dig down to tell all your hidden gems.  Often they give us clues that lead somewhere or they may not lead anywhere.  Either way,  you move forward on your quest for clarifying who you are.

And yes, you do have a brand.

Being Proper is Out – Being Yourself is In!

I grew up in a generation that placed a lot of value in doing things ‘correctly.’  This has made adding in my personality into everything I do awkward the first couple of times.

Are You Being Proper?

Let me give you two examples.  How many voicemail messages start: “You have reached Jane Doe and I have stepped away from the office or on the phone with someone … at the sound of the beep leave your…”

What about a website about page that goes something like: “Jane is an award winning speaker, writer, consultant…  She writes for … and consults with clients like … She graduated from … with two degrees in …  and is a member of the associations …”

Being Proper Does Not Get You Standing Out

But if you are committed to being authentic and getting seen by those who need your help, you must drop the urge to follow the template of being proper and instead, get used to interjecting your uniqueness.

Personality in Your Offerings

I ask my clients, think about what if your competition copied you – they offered all the same services as you, and offered it at the same price as you and graduated from top universities and programs?  Why would people go with you?  How will you attract ideal clients? The reason people are drawn to you is because of YOU, your personality, your brand, your unique approach, your passions.

Think about the elements that are unique to who you are – experiences, skills, maybe you are passionate about music that your audience can relate to.  Or maybe you lighten conversations with humor, have a unique area of interest, or relate your work to your traveling experiences throughout the world.

Online Businesses that Stand Out Because of Brand

Some fun examples of authentic online businesses with lots of uniqueness in their brand, their personality, and passion about what they do are:


Mari Smith - upbeat, gracious and friendly Top Social Media GuruMari Smith –  she is an upbeat, smiling social media expert with a soft Canadian/Scottish accent that understands the small business entrepreneur and is passionate about seeing them succeed.  She gives generously of herself and advice often answering posts herself even though she has a team of assistants. There are thousands, probably millions of social media deemed experts but she is in the top 10 lists consistently in the past two years because of her brand, her personality, her generous ability to draw people to her with her upstanding values and compassion for the little guy.


Marie Forleo Hip Hop Dancer Now Small Business Guru
Marie Forleo – is an witty dancing machine that inspires women entrepreneurs to go for their big dreams.  She incorporates her background as a hip hop dancer and choreographer for MTV into her videos.  There are other great programs out there but women (and some men) are drawn to her program for its fun dance element, inspirational “I can” attitude, and her sassy voice both on and off screen.



Danny Iny - down to earth guy that breaks up complex marketing into bite size steps
Danny Iny – is a down to earth, common guy that shares his life openly in his posts and resources on successful online marketing for the beginner.  His draw is in his non-slick, step-by-step approach where you really feel like he is rooting for and believes in you.


Who Are You?

Take a moment to ask yourself if you have held back in any way because it has been engrained in you to do things the ‘proper’ way.  If your answer is ‘yes’, time to step out and let the world get to know the brilliant you.

What about you can breathe life and sparkle into your website about page, blog posts, marketing pieces, voicemail and more?  Is it some fun personality quirk like a witty humor, southern belle charm, or zippy one-liners that catch people off guard?

It could be a passion for your dogs, eating chocolate (that’s me), or obsession with magic.  Find at least one and maybe two or three unique characteristics of you that are personal but not private that you are willing to share with the world so they get to know you which leads to liking you.  It can be as simple as taking the high-road consistently, a serious Scrabble player, compassion for children everywhere,  or celebration of being a present day geek.

Goal All Along

The aim here is to be genuine in attracting people to you so they follow you.  Over time they will get to know, like and trust you.  Once someone knows-likes-trusts you, then they are ready to buy from you.

This is part of the process of building a community, attracting people that believe in what you do, building a lasting relationship with people that are in harmony with you.

This coming week as you go throughout all your daily activities – let your personality shine through loud and clear to attract more clients.


What’s Your Legacy: How will others describe you?

Do you ever think about how you want to be remembered?

How do you want to be remembered?  What will people say about you?  Test of authentic personal brand. Recently a mom of one of my childhood friends passed away.  Her write up submitted by her family in the local paper was breath-taking.  It reminded me that the true test of our personal brand – the images and words others have in their mind to describe us, is how we are described once we are gone.


Here are some key phrases from my friend’s mom’s obituary:

“Betty was a class act. She loved unconditionally and encouraged everyone to always be the best person they could be.  She was a fierce advocate for her children and grandchildren and always made sure they knew how to take the high road — knowing at times the high road is a difficult one. ”

Now move to 40, 50 or 70 years out when you may be near the end of your life.  What would people write up about you? What will your legacy be?

Raving Testimonials

An activity I do with clients often is to have them write up a testimonial they would love for a client to say about them.  What would be the biggest compliment from a client?  What would make your day, week or month to hear? For me, this would be something like:

“Teresa inspired me to think uber- positively about myself and the gifts I have been blessed with.  She gave me the tools to attract the people I love working with and now have triple the clients I did a year ago. I am so thankful Teresa got my attention.”

Your Turn

Take two minute now to think about how you want to be remembered, today, tomorrow and decades from now?  What do you want people to say about you when you are not in the room or gone?  Write up your ultimate testimonial from a client.

Be sure to include references to specific values or beliefs that you are passionate about.  You also want it to include a sense of how you impacted the person – results you helped them achieve.

Make It Happen

What one action can you do today to powerfully tell the world how you want to be remembered?  The clearer you are on how you want your legacy to be, the easier it is to fulfill.

Go out and make a difference in others’ lives.  You are blessed with unique gifts that others need your help with.

Acting on Authenticity

What Is Authenticity?

Authenticity sounds simple, however, I find for myself it is an evolving journey and not black and white. A definition I use for authenticity is being faithful to one’s true personality, spirit, values, beliefs and character, despite external pressures.  It requires listening and acting on internal rather than external thoughts.

My Eight-Year Old

I get the opportunity to discuss listening to internal cues with my eight-year old boy often…  After he makes a poor choice we discuss whether he had a gut feeling that what he was about to do was wrong.  Fortunately, his answer is “yes” he did feel something in his stomach that he ignored. He did not listen to his inner voice.

Inner Voice

Do you every ignore your inner voice?  What do your internal cues tell you?  A client recently was in a position to leverage a great opportunity that could propel her career.  Her dilemma was the company has been asking her to do things outside her contract and have been stalling on giving her answers on her attempts to communicate her concerns.  She wanted direction on what to do.  Her inner voice was conflicted with what she was being asked to do.

My advice to her was never sacrifice yourself in order to be part of what appears to be a big opportunity.  You teach people how to treat yourself and if a company gets away with it once, chances are stacked in favor of them doing it again.

I realize we all are asked to do things we may not like to do or are not in our strengths, however, we never should sacrifice our authenticity in order to be part of something that looks to be big.

Live authentically so you can blossom into full bloomActing authentically means at some point saying “no” to something that others have assumed you would do.  This is the blossoming part of your personal brand – when you start to fully get who you authentically are and back it up with your actions, listening to your inner voice.

You are moving from a bud that lacked the energy to bloom, to a fully blossomed flower that is one-of-a-kind extraordinaire YOU.

Living authentically is acting in line with your true personality, spirit, beliefs, character and values – what an awesome feeling. Your new, genuine self will attract new people into your life and put off others.

Attracting People That Believe in You

This is the goal all along.  You will be lifted up by those that believe in you –  in your beliefs and values.  These are the people you want to do business with – to work with, become your next client or customer, or develop a lasting, supportive relationship with.

Pause and listen to your inner voice, what is it telling you?  Are you on the right path? You are now!  Blossom and let others enjoy all of you – your beliefs, your values, your character, your personality and very importantly your spirit! Live out your authentic personal brand!

You Don’t Own Your Brand – Others Do

I realize this is a bold statement – you don’t own your brand.  Think for a moment about the definition for brand.  A personal brand is the images, words, thoughts and feelings that come to mind when someone thinks about you or interacts with you personally or professionally.

So your brand is how others describe you based on their own experiences with you, social proof they have read and judgements they make on your intentions.  Brand then is in other people’s minds.

What may be confusing is the word “branding,” which refers to the actions you take at your touchpoints to mold the brand image people have in their minds of you.

Increase Your Brand Value

So to increase your brand value, you must take time and energy to create purposeful and authentic experiences at all your touchpoints.  Your touchpoints are your branding opportunities and this is where most professionals totally miss out.

Typical branding pieces professionals focus on - unfortunately they miss out on many opportunitiesMost people have an understanding of the importance of branding in:

  • brochures
  • logo
  • tag line
  • business cards
  • website
  • social media
  • banners
  • letterhead
  • email signature
  • invoices
  • snail mail
  • waiting room decor

Missed Opportunities

Keep in mind your opportunity to strengthen your brand is at every point a potential customer or past customer has an interaction with your business.  The more often forgotten touchpoints are:

  • voicemail message
  • message you leave when person calling is not available
  • meetings
  • member organizations
  • staff greeting
  • online forums
  • client referrals
  • returning/refunds
  • birthday messages
  • LinkedIn invitation acceptance messages
  • message to new Facebook fans
  • thanks to new Twitter followers
  • shipping boxes
  • shopping bags
  • packaging
  • thank you cards
  • clothing
  • charity events
  • email subject
  • e-books

Each of these touchpoints are opportunities to inspire your prospective customer to buy from you.  What kind of impression are you leaving?  Often simple, inexpensive changes can make a world of difference.  Start with a touchpoint that has minimal investment with maximal impact. What stands out for your business?  What other ones did I miss?


Please tell me your brand is not doing this?!

Part of the goal of your brand whether we are talking about your brand or your businesses’ brand is to stand out.  Agreed?!  You want to be heard above the noise, you want your customers to see you and select you above the others out there.  This means distinguishing yourself, being unique in ways that make you stand out.

Dress different than your industry's line of work default brandDefault Brand

So why would anyone want to be like the default brand?  The default brand is a term I first heard of from branding guru David Tyreman who wrote a book “World Famous: How to Give Your Business a Kick-Ass Brand Identity.”  A default brand is how most people in that industry act and even possibly look.

Let me give you an example, when I say the word plumber, what comes to mind?

Does the picture of jeans drooping down in a less than flattering look on their backside when they are working under a sink come to mind?  What comes to mind when you hear the word accountant?  Or dentist?  Or dietitian?  Or realtor? Or nurse? Picture your industry, what images come to mind, what behaviors, what actions?  Do you emulate these pretty much?  I am crossing my fingers that your answer is a solid “no.”

The more you look and act like everyone else who does what you do the more invisible you become. It’s like dressing in camouflage and then wondering why no one can see you.

Going Too Far

A common concern is how do I know if I am going too far with how I am standing out? Good question.  The answer is you are too far if the actions, the outfit, or  behaviors are not authentic, they are not YOU.  People will see through fakeness.  Don’t do things just for the sake of standing out.  Your actions and dress are meant to inspire others to do business with you.

What if a plumber showed up with a sport coat and then when he went to work took it off to show a pair of jeans with a collared shirt that was smartly tucked in and everything covered no matter how far under the sink he worked?  That would make them memorable.  They also would need to interact in an inspiring way and get your problem fixed to truly brand themselves memorable.

Your Line of Work

How can you be yourself and standout in actions?  For your clothes, if everyone in your line of work looks similar, than there is a default brand look.   No need to go out and get a new wardrobe.   The goal is not to stand out on the street to everyone – purple hair, or too short skirt.  The goal is to ask yourself “Are you invisible in your line of work?”  Even if you are great at what you do, which I know you are, that is not enough to stand out.  You need to act and possibly dress differently than those in your line of work to stand out.

Thinking Your Own Brand

Part of my own brand is gratitude.  To stand out in my line of work,  I took an opportunity to advertise my business and instead  thanked several people that were inspirational in my career, people that I am thankful to have helped me and inspired me along my career path.  The thank you did not include anything promotional.  It was a thank you card that was seen by thousands of my target audience.  Did I get new business from the action?  Yes.  Was it memorable in the minds of my ideal target market?  Yes.

What actions in line with your brand can you take to stand out?  If dress is part of the default brand in your line of work, how can you change things up and still be you?

Please share your ideas and anything you have done to stand out while being authentically you.

Stop Potential Customers from Going Elsewhere – Create Your Brilliance Statement

Stop Potential Customers from Going Away - Create Your Own Brilliance StatementThe biggest lost opportunity in personal branding is not being able to quickly make the case for who you are and what you offer – I call this your brilliance statement (also called elevator pitch).  This is a 7 second or less statement of who you help and how you help them that begs the listener for more.  How many times are you asked “What do you do?”

Have you spent time practicing your reply?  If not, stop whatever you are doing and read the rest of this post.  I can guarantee you have lost business or influence with key people without a powerful brilliance statement. A black-and-white answer like “I am a registered dietitian” or “work in a hospital as a nurse” or “financial consultant” actually repels people.

Create Your Brilliance Statement

The solution is not that hard.  Spend a few moments right now creating a compelling brilliance statement. There are 3 parts you need to define first:

1.  Define who you work with (niche):

2.  Define your zone of genius (unique or memorable trait connected to your personal brand):

3.  Define big benefit of working with you (bleeding need you make go away)

I recommend use a thesaurus or a word helper like to find exciting words that resonate with you and your target market when putting it all together.

Start your brilliance statement with your big benefit – called front loading or starting with the attention-getter.  At times it may sound awkward and you need to switch it to last.  The best test is to read it out loud.  After the big benefit describe who you are working with and end with a bit about how you do it – why you are the “go-to” person.  You have permission to change around the order, make sure it feels good to you to say out loud and makes people sit up straight and listen.

Example Brilliance Statements

I’ll go through some examples and then you can get started on your own.

BIG BENEFIT: keep staffing under budget and patient length of stay under national benchmarks
ZONE OF GENIUS: translating employees’ talent into department strengths
WHO I WORK WITH: employees

Nutrition Director’s Brilliance Statement: I keep staffing under budget and patient length of stay under national benchmarks by translating employees’ talent into my nutrition department’s strengths.

BIG BENEFIT: regain energy and vitality
ZONE OF GENIUS: custom programs and treatments
WHO I WORK WITH: mothers between ages of 35 – 55 who have struggles with PCOS and diabetes

Private Practice Dietitian’s Brilliance Statement: I help mothers between the ages of 35‐55 who have struggled with PCOS and diabetes regain their energy and vitality through custom blood-sugar management and energy‐building programs and treatment.

BIG BENEFIT: manage eating
ZONE OF GENIUS: mindful approach
WHO I WORK WITH: high-level overworked female managers and executives over 40

Another Private Practice Dietitian’s Brilliance Statement: I help high-level overworked female managers and executives over 40 manage their eating using a mindful eating approach.

BIG BENEFIT: turnaround failing stores, and grow sales and profits
ZONE OF GENIUS: encouraging experimentation and new ideas
WHO I WORK WITH: store teams

Regional Director for National Store Chain Brilliance Statement: I turnaround failing stores, and grow sales and profits by encouraging experimentation and new ideas that motivate store teams.

Create Your Own

Time to get out the paper and pencil and create your own.  Please share anything you come up with.

Beethoven and Deepak Chopra’s Daughter Teach Us Life Changing Lessons on Our Own Personal Brand

This telling scene of Beethoven grips me with emotion every time:

“There stood Beethoven, gravely ill Famous composer Beethovenand totally deaf.  Eyes closed, he kept conducting the orchestra even after they had ceased their performance and the audience had risen to its feet in thunderous applause.  As a singer stepped from the choir to turn him around to see those whose shouts of bravo resonated throughout the convert hall, tears of elation filled his eyes.

Perhaps the worst loss a composer could experience had been the catalyst for a remarkable adaptive creativity that allowed him to transcend his tortures to become immersed in the thrill of conducting the premiere of his Ninth Symphony, the ‘Ode to Joy’ “

Beethoven’s tears of elation were not because of the thunderous applause; in truth, he could not hear it at all.  He was deaf.  He used his thoughts to focus on what he wanted to do with his life, pushing out thoughts of doubt or thoughts that took away from his purpose.

Mallika Chopra

Mallika-Chopra master of thinking and acting from a place of intentMallika Chopra, daughter of world-renowned father Deepak Chopra,  has for the past several years focused herself on her website where she helps visitors harness the power of intention.

Intent means “purpose.” It is crystallizing your deepest desires into one sentence of intention.  Ask yourself “What do I want more of in my life both personally and professionally?”

Personal Branding

Both Beethoven and Mallika Chopra teach us the principles of authentic personal branding.  Personal branding is the molding together of who we genuinely are with where we want to take ourselves and grow to become more of.  The possibilities are toe tingling exciting.  As you uncover the layers of who you are and how others perceive you some of what you find is predictable and some of it is surprising.  The galvanizing part is when you step back and ask yourself “What do I want to bring more of in my life, what do I want to grow to be a bigger part of who I am and who I am known for?” This is 100% within your reach.

The footprints you leave in both the online world and offline world are composed of both actions and messages that paint a picture for the world to view and make conclusions from.  For some, this picture is muddied up with footprints in all different directions and who they are is tough to discern; for others, their footprints lead in a very different direction than what they are trying for;  and for very few, their footprints are very intentional advocating their priorities and intentions – their personal brand, thus are easy to follow and understand. Which of the three do your footprints fall under?

Take the First Step

Ask yourself some key questions.  What are your priorities?  What are you known for right now?  Related to your priorities, what do you want to be known for  as a person in both your personal and professional lives?  What would help you stand out in your area of professional service?  What can you start today with the intent of growing more of?  An easy way to harness the power of intent and move forward in your business through personal branding  is to go to and put your intent out into the universe.

Once you take the first step, you are on your way to becoming more of who you genuinely are and more of who you can potentially become.  It is invigorating to think of the possibilities each of us can achieve when we are acting from our best intentions, acting on purpose, acting on our priorities to exude ourselves and make a difference in the world.

Take the first step, share your intent.

Where does the internet fit in as a communication strategy?

This is a common question from my clients.

The short answer is the internet can be used in several different communication strategies. It fits into more than one strategy.  Instead, ask yourself if the internet activity is direct follow-up?  Networking?  Or publicity?

The long answer is there arePersonal Brand Communications Strategies 6 branding communication strategies:

1-Direct Contact and Follow-Up

2-Networking and Referral Building

3-Public Speaking and Presenting

4-Writing and Publicity

5-Promotional Events




Prioritizing by Strategy

Branding communication strategies help in prioritizing your time and money and are meant to help people get to know-like-trust you.  They are the highest level organizing principle for branding communication.

The numbers above reflect an effectiveness scale for yielding customers.  Strategies 1 – 3 are much more effective in creating a personal relationship than strategies 4 – 6.  This accentuates the relationship between know-like-trust and building customers.

Internet – Where does it go?

The internet is complex and depending on the activity and focus it can fall under different communication strategies. For example, websites fall under several communication strategies.  A two-minutes YouTube video teaching a valuable concept posted on a website falls under 3-public speaking and presenting.  Whereas a static website that is description focused falls under 6-advertising as a communications strategy.  But if instead, you have a purposeful know-like-trust built website that reveals intentional parts of your personal brand for visitors to get to know you all throughout the website revealing unique traits of you, the communication strategy would rise to number 2-networking and referral building.

The same is true for social media based activities.  Posting tweets with valuable resources or updates on your daily activities without interaction with followers falls under communication strategy 3-writing and publicity.  But if you were focused on tweets that are helping others be successful or are posting tweets to converse with your followers these activities would fall under communication strategy 2-networking and referral building.

My point is not that communication strategies 4, 5, and 6 should be avoided, instead, that you want to use the six levels of communication strategies to use your time and money wisely and purposely both online and offline.