How do you get noticed? You are outstanding at what you do. You know what you offer is way better than the competition. But how do you get heard above the noise?
I’d like to share with you a worksheet I use with my clients on actions to take in 3 of the major social media platforms for standing out, purposely branding themselves so they become the only choice in their area of specialty.
These are meant as guidelines, starting places. Like everything I do, I tell clients they can ignore or delete anything they don’t want to do or doesn’t feel like it fits them.
These actions will over time accomplish the following for you and your business:
- become irresistible to your target market by uncovering your distinct personality
- attract your ideal customers so they keep coming back for more
- differentiate your brand so your customers choose you over everybody else
I love this photo of a zebra herd. The idea is if you look closely each zebra is different – unique set of stripes. Your ideal target market does not have time though to look this closely at all their options when looking for someone to help them. This is why even though you are already unique, you need to take actions to stand out like the pink zebra to your ideal target market.
Make These Actions Your Own
I get that the entire social media landscape can be overwhelming and it is easiest to be told what to do rather than educating yourself on everything. Please take time to edit this list to make it your own. Add in other actions, take off some you don’t think will help you reach your goals, and change any actions so they are doable for you.
Often with clients I will create a weekly and monthly schedule with them so they build up the habit of doing these actions regularly. Once actions become habit, they don’t feel as overwhelming.
Lastly, I have a favor, email me any actions you want to understand better or maybe a short tutorial on how best to do to email@example.com. This is an overview sheet and does not include specific how to steps. I want to know where you want more help. I would love to hear feedback on if you found this helpful and anything I can do to improve on it. Email me at firstname.lastname@example.org. Here is the worksheet again Daily, Monthly Social Media Actions to Stand Out.