Would you rather ask someone for a date cold turkey or based on a friend’s referral?

I am going to revert back to dating days for a moment, kind of scary.  Were you ever with a bunch of your friends and a brave soul, a Work on what is right in front of you - your fans and customers/clientsstranger,  walked up and asked you or your friend out?  What normally happened?  What if they said they “were awesome” and you should give them a chance?  Very bold!  Most likely they would get a cold or hot drink in their lap.

Now, what if your friend tells you the guy is a great guy and you both would be a great couple?  What then?  Would you get the nerves up and ask him out?

I am not sure I would have been brave enough to ask him out right then, but I would be open to him approaching me and maybe later I would get the courage up to ask him out.

Seeing Past What Is Right In Front of You

My point is in your business you may be seeing right past what is in front of you – what you already have.  Do you have at least 5 Facebook likes on your page?  Have you sent them a personal thank you?  For your email list, it doesn’t matter how many you have, instead, honor the followers you do have.  Are you sending them valuable resources regularly?  Getting feedback on what their struggles are? Nurture what you have, the number you have is not important. This attention to the relationship is what converts them into future customers.

It is easy to get carried away with all the hype in the online media and focus on getting more and more traffic, higher numbers.  However, don’t forget about your existing customers/clients and fans.  When is the last time you checked in with past customers?  Call 3 today and ask how they are doing.  Just check-in, no selling.

Follow-Up

Follow-up on leads that you have, even if they aren’t yet customers, follow-up is critical.  For many successful businesses their number one tactic for gaining new customers is follow-up.  Follow-up for warm leads, past clients and referrals.  Keep a list of them in an easy to refer to format and track your check-ins.

Remember the example at the start with the guy asking someone out for a date cold turkey or after a friend recommends them – if someone refers you your chances of getting ‘in’ go way up.  Don’t waste this no-cost tactic that works.

Recognize what you are sitting on right now.  Start-ups fail because they forget about their customers and are focused heavily on growth. Wow those that already know you some.  They easily will be your next customer, repeat customer or refer others to you.

Who can you WOW today?

Follow Up – Easy Way to Distinguish Yourself

Keith Ferrazzi estimates 95% of your peers do NOT follow-up.  This opens up the door to distinguish yourself with a simple gesture.  He calls  follow-up the hammer and nails of your connecting tool kit.

Follow up works so well because it:

  • helps a new connection retain your name and what you do
  • gesture of authenticity – you genuinely care for the individual
  • others do NOT do it – 95% don’t
  • helps you imprint the connection in your mind and on your radar

I just got back from the 2011 ADA Food & Nutrition Conference & Expo in San Diego.  The first item on my todo list is reach out to all the connections I have made.  Who did I meet and how will I followup?

Mandi Wong

Mandi Wong

MANDI WONG– business partner for 4 years; long-time friend for 10+ years; copresenter for FNCE session Networking is Out: Building Rich Relationships thru Appreciative and Coaching Focus

F/U Gesture:

Write thank you note.

 

Jean Caton

JEAN CATON– known for years; was honored to collaborate together at Product Market Place booth called Coaches Corner for her coaching business helping Business Woman Become More Profitable and moderator for FNCE session Networking is Out: Building Rich Relationships thru Appreciative and Coaching Focus. www.TheProfitableWoman.com

F/U Gesture:

Write thank you note.

 

Maggie Green

Maggie Green

MAGGIE GREEN – collaborated together at Product Market Place booth called Coaches Corner for her coaching business for Aspiring Cookbook Authors.  www.GreenApron.com

F/U Gesture:

Write thank you note.

 

 

Julie Schwartz

Julie Schwartz

JULIE SCHWARTZ – collaborated together at Product Market Place booth called Coaches Corner for her coaching business in Wellness for Nutrition Professionals. www.nutriwellcoaching.com

F/U Gesture:

Write thank you note.

 

Keri Gans

Keri Gans

KERI GANS – worked with her extensively when she was NYSDA president and reconnected as she goes on to amazing projects in the dietetics field. Her latest is her book release: The Small Change Diet.   Reconnected with her briefly at FNCE. www.kerigansnutrition.com

F/U Gesture:

Reconnect on Facebook and find out how her book signing went for her new release.

 

Milton Stokes

Milton Stokes

MILTON STOKES – known over the years for his outside the box thinking in dietetics. No surprise he just launched at FNCE his new book Launching Your Dietetics Career . Reconnected with him and he showed his support for  Mandi and me by attending our FNCE presentation. www.MiltonStokes.com

F/U Gesture:

Email thank you and get a copy of his new book and post on my site as resource for those looking for help with careers in dietetics. Also, tweet congratulations on book launch.

 

Sally Kuzemchak

Sally Kuzemchak

SALLY KUZEMCHAK –  I connected with her for first time; she has a great voice and passion for helping moms with feeding their kids nutrititious and realistic food.  She dietitian and mom behind the The Real Mom Nutrition Blog. www.realmomnutrition.com

F/U Gesture:

Email thank you, sign-up for blog;  and comment on at least one blog posting that I love and relate to.

 

Laura Thomas

Laura Thomas

LAURA THOMAS – Reconnected with (saw in person for first time) briefly; she does amazing work in nutrition education tools creation; honored to get to know her through Feed Your Career.

F/U Gesture:

Write thank you note.

 

Kathy King

Kathy King

KATHY KING– Reconnected with briefly; known for number of years; she has given me many opportunities throughout the years to work with her business Helm Publishing; I have been able to witness first-hand a pioneer and icon in dietetics and outside the box thinking; she is a huge advocate for the profession and serving others. www.HelmPublishing.com

F/U Gesture:

Write thank you note.

 

Christine Palumbo

Christine Palumbo

CHRISTINE PALUMBO – Reconnected with briefly; she has supported me over the years from work with IDA to work with ADA.  She is a savvy professional in media, business and connecting with the public. She was a strong supporter of FNCE proposed presentation and attended the presentation. www.christinepalumbo.com

F/U Gesture:

Write thank you note and tweet thank you for support.

 

 

Share how you are following up with and helping your connections be successful.