I grew up in a generation that placed a lot of value in doing things ‘correctly.’ This has made adding in my personality into everything I do awkward the first couple of times.
Are You Being Proper?
Let me give you two examples. How many voicemail messages start: “You have reached Jane Doe and I have stepped away from the office or on the phone with someone … at the sound of the beep leave your…”
What about a website about page that goes something like: “Jane is an award winning speaker, writer, consultant… She writes for … and consults with clients like … She graduated from … with two degrees in … and is a member of the associations …”
Being Proper Does Not Get You Standing Out
But if you are committed to being authentic and getting seen by those who need your help, you must drop the urge to follow the template of being proper and instead, get used to interjecting your uniqueness.
Personality in Your Offerings
I ask my clients, think about what if your competition copied you – they offered all the same services as you, and offered it at the same price as you and graduated from top universities and programs? Why would people go with you? How will you attract ideal clients? The reason people are drawn to you is because of YOU, your personality, your brand, your unique approach, your passions.
Think about the elements that are unique to who you are – experiences, skills, maybe you are passionate about music that your audience can relate to. Or maybe you lighten conversations with humor, have a unique area of interest, or relate your work to your traveling experiences throughout the world.
Online Businesses that Stand Out Because of Brand
Some fun examples of authentic online businesses with lots of uniqueness in their brand, their personality, and passion about what they do are:
Mari Smith – she is an upbeat, smiling social media expert with a soft Canadian/Scottish accent that understands the small business entrepreneur and is passionate about seeing them succeed. She gives generously of herself and advice often answering posts herself even though she has a team of assistants. There are thousands, probably millions of social media deemed experts but she is in the top 10 lists consistently in the past two years because of her brand, her personality, her generous ability to draw people to her with her upstanding values and compassion for the little guy.
Marie Forleo – is an witty dancing machine that inspires women entrepreneurs to go for their big dreams. She incorporates her background as a hip hop dancer and choreographer for MTV into her videos. There are other great programs out there but women (and some men) are drawn to her program for its fun dance element, inspirational “I can” attitude, and her sassy voice both on and off screen.
Danny Iny – is a down to earth, common guy that shares his life openly in his posts and resources on successful online marketing for the beginner. His draw is in his non-slick, step-by-step approach where you really feel like he is rooting for and believes in you.
Who Are You?
Take a moment to ask yourself if you have held back in any way because it has been engrained in you to do things the ‘proper’ way. If your answer is ‘yes’, time to step out and let the world get to know the brilliant you.
What about you can breathe life and sparkle into your website about page, blog posts, marketing pieces, voicemail and more? Is it some fun personality quirk like a witty humor, southern belle charm, or zippy one-liners that catch people off guard?
It could be a passion for your dogs, eating chocolate (that’s me), or obsession with magic. Find at least one and maybe two or three unique characteristics of you that are personal but not private that you are willing to share with the world so they get to know you which leads to liking you. It can be as simple as taking the high-road consistently, a serious Scrabble player, compassion for children everywhere, or celebration of being a present day geek.
Goal All Along
The aim here is to be genuine in attracting people to you so they follow you. Over time they will get to know, like and trust you. Once someone knows-likes-trusts you, then they are ready to buy from you.
This is part of the process of building a community, attracting people that believe in what you do, building a lasting relationship with people that are in harmony with you.
This coming week as you go throughout all your daily activities – let your personality shine through loud and clear to attract more clients.