Top Five LinkedIn Things to Do on New Profile

LinkedIn New Profile ChangesLinkedIn recently changed their profile format.  The look now has more opportunity for visual interest thus a great area to leverage. What do these changes mean for you?  How can you best maximize the changes so you stand out and get noticed?  These are 5 things you can doPut them on your todo list now to knock off in the next month.


1. Headshot photo works with larger sizing.

The photo is larger bringing more visual emphasis to the profile and also makes the photo even more critical. If you have not had a professional headshot taken, get one now. They range in cost form $80 – $200.  It is worth it.  I tell clients 2 headshots to cover all your social media accounts is fine.


2.  Recommendations for current work is key.

Any recommendations you have will show up under the work experience it refers to with a small headshot displaying of the person that made the recommendation.  It helps provide visual interest to your profile and brings attention if you have strong recommendations.  Be sure to leverage this by getting 2 or more strong recommendations for at least your current place of work.


3.  Share an update 3 times a week.

Your latest activity update shows up under your headshot.  You don’t want it to be blank.  No need to post several times a day.  But set aside 3 times a week optimally to go in and update it with what is going on – meetings going to, new clients excited to work with and any valuable resources to share in your area of specialty.


4.  Summary intro is key.

Your summary shows up right under your activity updates so that is one of the first things that viewers of your profile will see after your photo and headline.  Find something interesting to start your summary with to capture the reader’s attention.


5.  Applications bummer.

This one is long because it involves the most drastic change. I have how-to steps in here so please read to the end.LinkedIn applications are being replaced with a new feature that lets you add media links to images, presentations, videos, and documents on your profile and is discontinuing to use third party applications.If you had setup a 3rd party application before like I had my PowerPoint presentation, you will need to read up on what happens because it depends on which third party application you were using as to what happens ( or or YouTube)  Here is a page on how those are being transferred over to the new design. 

If you did not get a chance to setup a third party application before, LinkedIn is changing entirely how they are doing it.  What they offer now are media links that can be added to the bottom of Summary, Education and Experience sections.  This is good and not good.  My nice popping PowerPoint presentation no longer pops so much visually.  That is the down side.  The up side is I often have clients that have a video showcasing them doing presentations or media work they wanted to showcase with a specific job experience.

Now you can add these in as an active link. An example might be you have a 2 minutes video of you presenting a key presentation and it is uploaded to YouTube.  Then go to the Profile > Edit page and Find which section you want to insert it at the end of: Summary, Education or Experience.At the top of this section, look to the right of the section heading and find the icon that is a square with a plus sign (new media add icon LinkedIn is using). Click the icon and up will pop a blank to enter in the link to the image, document or presentation.  Enter the link to the YouTube page – no coding required.

Next LinkedIn will show you a image from the YouTube and allow you to enter in your own title and description for the video.

If you want to insert files (PDFs, MS Word Documents) you can still use that I recommended in the classes.  Instead of working as a third party application though you will setup your account and upload your files you want to share into’s site.  Then you get your link from and paste the link as a media link on your LinkedIn profile.

I am guessing this setup is much simpler for LinkedIn to manage.  Take advantage of it by uploading your PowerPoint presentations relevant to your work, a past presentation that you want to showcase into and get the link  from SlideShare to insert into LinkedIn profile as a media link.

Here is a complete list of what LinkedIn is encouraging for members to use for displaying any type of media on their profile

If you look closely at the list you can display now images from image providers like Pinterest, TwitPic and other social media image providers.  This is all new.  Think about what you want to be know for (your brand) and use images to imprint that message.

The list does not include but you can still share files from there on your LinkedIn profile.  I had to update it on my new LinkedIn profile.  You are welcome to take a look to see how it shows up on mine:

Post below any questions on these changes you have.

Facebook Pinning – Easy Way to Build Brand & Engagement

Whew!  Facebook changes can be overwhelming – for me they are.  My head has been spinning with all the gurus offering advice and webinars these past two weeks leading up to the changes.

Pinning on Facebook

One easy practice that can help in engagement and building your brand is to pin important stories/updates to the top of your Facebook page.  This means you push to the front of your timeline any updates you pin.  The Facebook update will then be among the first a new visitors sees on your page.

The idea behind pinning is there are probably a couple stand out Facebook updates to your timeline that people enjoy commenting on.  These are good ones to lead people into your page.  Additionally, these should be updates you shared that reveal an important piece of your brand.

Your intent with Facebook is to attract people into your business that are your ideal target market so being authentic and branded is key on Facebook.  Secondly, Facebook is about an opportunity for others to get to know you better and like you.  This know-like factor is critical in today’s world of relationships.

How To Pin

Pinning in Facebook to Increase Engagement and Powerfully Brand YourselfTry out pinning now on your Facebook page.  Find an update that you want to move to the top that is YOU – powerfully brands you. Hover in the top right-hand area of the update and a pencil icon will appear.  Click on the pencil icon and a drop down menu will appear same as the one to the left.

Select the option “Pin to Top” and the update will be reordered to the top of your timeline.  Pinning relocates an update to the top and for 7 days. After that, it’ll return to the date it was posted on the Page’s timeline.

Make It Habit to Pin Weekly

A good practice is once every week go through and pin your top status updates so you have a purposefully selected update greeting new visitors to your page.

Many professionals give careful thought to what this entry update will be and find a picture to go with it that speaks to their brand powerfully.

If you had an opportunity to speak to every new visitor that views your page, what would you say?  What would you want them to read or view about you?


8 Ways to Use Twitter for the National Dietetics Meeting (FNCE)

The national dietetics meeting is coming up – FNCE 2011 (Food & Nutrition Conference & Expo).  If you are going, there are lots of ways you can squeeze more value from your registration fee using Twitter.

First, make sure you know the hashtag for the conference (#FNCE). Whenever you tweet anything related to the conference, include the conference hashtag. You can even setup in your third party Twitter application a dedicated stream/column to display tweets sent out that include the conference hashtag.

Next are several additional ways to use Twitter to get more out of the conference:

1.  Share resources – Tweet about any resources you discover at the conference; be sure to include the speaker’s or originator’s name (userid) on the tweet.

2.  Discussion of topics –  If there was a topic or issue brought up at a presentation that you have a burning question about or want to explore more online, you can ask your Twitter community online and include the conference hashtag (#FNCE) to extend the discussion to conference attendees.  Include the presenter’s userid and chances are they will jump in the online discussion.

3.  Jot down notes – Twitter can be used to capture key takeaways and interesting points made by the presentation. Be sure to include the name of the presenter and conference hashtag (#FNCE). Others that could not make FNCE will be interested to read.  Stay away from tweeting all your notes. If you see that you are getting into some great conversations online as a result of a presentation at the conference, the etiquette is to post a few warnings that  an intense period of tweeting will be going on the next day on such and such topic.  That way people can tune out the tweets for a day if there are too much or prepare to watch what develops.

4.  Feedback – if the air is too cold, the coffee has run out, the slides can’t be read, or there is a strange person hanging around, tweet about it so conference organizers get on top of it right away.

5.  Goodwill – if you aren’t crazy thinking up original posts to post during the conference, pick topics that fit your personal brand and watch for tweets to retweet.  When you share other people’s posts, you are complimenting the person that tweeted and also making the valuable information available to your Twitter community.

6.  Connect with people – for this one, best if you start listening to tweets and tweeting before the conference so you can connect with people who are attending.   Watch the conference hashtag (#FNCE) a couple weeks before the event to get ideas on who to reach out to and schedule an in-person meeting with.  Use the conference hashtag to ask who is going.

7.  Setup tweetups – if you have an interest area you want to get several people’s minds together on, setup a tweetup – in-person meeting that is promoted through Twitter. Tweet asking for suggestions on where to meet. Take Twitter conversations into in-person meetings or tweetups as soon as possible.  Twitter is great for making an initial contact, but if you want the connection to last, you need to distinguish yourself and the easiest way to do that is for you to meet in person.  Similar to reading and researching a travel destination, it is entirely different being there in-person vs. conversing online.  The in-person mode is always the best for making rich connections.

8.  Photo – Make sure your Twitter photo is recent and not your logo so people can recognize you.

The last tip applies to all the tips above-  because you are sending vibrations out into the world of who you are, your reputation, your expertise – in other words your personal brand, make sure the speakers, topics and people you are tweeting about strengthen your personal brand and don’t muddle/dilute brand YOU.

In the end, listen more than you tweet.  If the opportunity arises, send tweets, but don’t stretch looking for ways to tweet.  Make sure any tweets are supporting your personal brand. You can really get a lot of bang from your registration bucks by following these Twitter tips.

10 Reasons to be Involved in Social Media

Here are ten reasons for jumping into the waters and getting all wet in social media.

1. Your current and future customers, clients, employers and bosses – whomever you want to do business with, they are online.

2. Social media allows and encourages you to keep right in the middle of things as they happen in your areas of specialty (food, nutrition or culinary).  I know you are already on the cutting edge, but give social media a whirl, it will keep you in the middle of all the excitement as it develops.

3. Social media allows opportunities for strategic conversations where you can engage with your target market.  Before anyone will buy your product, service or message they must “trust, know and like you” – this requires engaging with them.

4. If you are not online engaging with your target market, chances are your competition is picking up on these opportunities.  You may be busy with clients/work for now, but what about 3 years, 5 years or in 10 years?

5. Social media is a communications system to communicate your passion, values, strengths and solutions to problems with your target market (personal branding communications plan).

6. Social media saves time and money if you used strategically. If you learn “how” to use social media effectively then you’ll understand “what” your market is looking for and “where” they are looking.

7. Social media is a great way to monitor/listen to what others are saying about YOU.

8. Social media provides the means to communicate in a personal relationship manner with your market, not with the institutional feel of yester-years.

9. Social media is great place to listen for new opportunities and new target markets that need the uniqueness you offer.

10. Social media is full of opportunities to show gratitude, appreciation, and serve others. You go away from social media feeling ‘good’ because you often made someone’s day (you gave them a compliment, a kuddos, a solution to their problem, or a simple ‘thank you’. )

Find the time and reap the rewards of social media.


Why People May Not Be Buying – Know-Like-Trust

Buying a service/product involves developing a relationship with the client/customer.  People buy because they feel connected to you or your product at some level.  This connection is called know-like-trust you.  Here 4 powerful ways you can begin to develop this know-like-trust connection with your visitors. 

Social proof and comments.

Whether we like to admit it or not, social proof makes a huge impact on our purchase decisions everyday.

If you have been in business for some time, you have success stories/positive comments.  Ask past customers for them, offer to write one for them.  Short and to the point is best. If you are starting out, offer to reduce your price or do some work for free in exchange for a recommendation.  The lost profit will be worth the social proof they provide.  Read this post on personal recommendations.

About page.

If you have a blog or website, do you have an about page?  An about page connects the dots for new people as to why you are blogging, why you have a website, why you are different, better than others.  Tell your story on your about page – how you came to doing your current work or why you want to offer your products or services.  A story helps connect people with you, they begin to get to know you and your beliefs.

LinkedIn profile.

Your LinkedIn profile is a great place to communicate your credentials, but even more, LinkedIn is perfect to shed light on your personality, your chemistry.  In the summary, include an analogy that relates to how you are different and unique or what gifts you have.  Better yet, tell a story about how your ‘learning mistakes’ offered you an opportunity to get to where you are today.  You can also upload a PowerPoint presentation showcasing your beliefs and personality.  An outstanding example of this is Jason Alba.

Pink spoon

The pink spoon’ concept was coined by Baskin Robbins  to allow people to try for free their ice cream. In business, ‘pink spoon’ is a free “taste” of what you have to offer that you serve right from your website (e.g., a downloadable report, email course or podcast, handout…).  This is a very effective way to build your know, trust and a dash of like factor.  Look at sites you like and follow, do they have a ‘pink spoon’?  Do you have a ‘pink spoon’?

Share with me other ways you have found to build your know-like-trust factor online. I would love to hear from you.